The owner said you know what? I really like what you I like how your stuff looks and I thought you know what we should do if you take CounterSketch, branding it, making it our own.  So we've created an in-store collection which we've named Teva, I made all my rings.  We also have Williams Diamond Center in all of our rings.  People are buying a piece of local history.  So especially for millennials even if I'm not custom making, they may like what they're seeing. I've got a grouping of people who really enjoy buying the stuff that I make.  And it's an experience they walk in they know me I know them.  If they're buying something that they know that I came up with and it's been very exciting and it's also been a really big boost to what we do in the store. I do think we are buying less from our other vendors because I'm building the other stuff so maybe we're not using the big you know gemstone people with the color stones and all the diamonds around it because now I'm building it.  So I think we've taken CounterSketch and we've really made it our own thing.  We try to do as much publication and stuff, just talking about my collection and what we do basically.  And I would say seventy-five percent of people that are coming in anyways I am definitely customizing.