The little things in business that you you know it's easy to forget about some of the little things and this is a great reminder of how to make more profit, how to be a jeweler of the future, how to reach and actually bridge the gap between where we're at as mature jewelers and the millennial you know age and and those people that we're trying to reach that can really impact our business and continue it to grow.  Do it.  It will be the best thing you you've done for your business it will take you and you will be a jeweler of tomorrow.  That's what it's all about.