E-Commerce for Jewelers - How to start an ecommerce jewelry business

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First, it is important to understand what Stuller provides in terms of supporting your website. Ultimately, Stuller is here to provide the data necessary to list our products on your website. Stuller does not provide services such as creating and maintaining your e-commerce website. Please remember that when listing our products online, it is important that you follow our E-commerce Guidelines.

Before getting started on your e-commerce website, we recommend you have a detailed plan. To help you begin, here are some questions and points to consider along the way:

Because we care about your success, we want you to know that creating an e-commerce website can be a worthwhile but very extensive task. Please consider the following questions to make sure you are aware of the components needed to make your website successful.

What are your initial and long-term goals with your website? Are you looking to only gain an online presence, or do you intend on this being a large source of your revenue?
Who is going to maintain the website?
Will you be hiring an outside web designer/developer for assistance? If you have a developer with e-commerce experience, have they worked with jewelry products? Selling jewelry online can be much different than more traditional e-commerce sites such as apparel.
Do you have a marketing plan in place?
What metrics are you interested in tracking?
What reporting tools will you use to track this?
How do you plan on shipping orders placed on your website? If you are interested in Stuller's drop-shipping services, please refer to Pack and Ship for more info.

Please review our Terms and Conditions page, as not adhering to these rules may result in suspension or closure of an account.

Beyond the products you are selling online, you should have a plan for

Choosing your Website Platform

Top platforms include Shopify, BigCommerce, WooCommerce, and Magento.
Stuller is not directly compatible with any specific platform. Regardless of what platform you choose, you will need to massage the data we provide so that it meets your needs.

Product Selection

Merchandised Inventory - it is not feasible or advised to attempt reselling thousands of products.
Finished products are easier to list than customizable products.
We suggest you make the data more end-consumer friendly. The data Stuller provides is the same data you would see for a product on Stuller.com. This is written for a jeweler's eyes. We recommend you translate this to consumer-friendly titles/descriptions when listing on your website.

Overall Site Design and Layout/Shopping Experience

It should be intuitive to find products either through categories/subcategories, or search functionality.
o Product page layout: being able to easily locate relevant product specifications and the option to add to cart is important to your success.
The Cart and Checkout pages should be made as simple as possible.
Will your customer be required to create an account on your website to make a purchase?

If after considering the above information you are interested in gaining access to our Self-Service feature, please complete the Self-Service sign-up form.

Please review our Terms and Conditions page, as not adhering to these rules may result in suspension or closure of an account.

If these points are making you reconsider your decision to build an e-commerce website, there are alternative options:

Instead of spending time, money, and other resources on building an e-commerce website, your efforts may be better spent on a simple content website. These are much easier to build and maintain, and still help you build your online presence locally.
Utilize Stuller Showcase^® . While not a true e-commerce solution, our Stuller Showcase feature can be used to introduce your online presence. This feature allows your customers to shop Stuller's products within your custom design at retail pricing you set. If you have an existing website, this Stuller Showcase feature can be embedded onto your website to offer the same shopping experience while still appearing that your customers are browsing your website.
If you are hiring an outside company to build your website, it can be difficult to find a reliable company to build a website, especially one that represents your brand. Stuller recommends Punchmark for this type of work.

Please review our Terms and Conditions page, as not adhering to these rules may result in suspension or closure of an account.

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Seamlessly embed any of Stuller.com's product categories into your site using iframe snippets. Retain your search engine rankings, brand, and design, while leveraging the products and functionality delivered by Stuller.com

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Stuller's E-Commerce Business Solutions

Stuller Showcase®

Skill Level: Easy

Stuller Showcase® Integration

Skill Level: Intermediate

E-Commerce Self-Service Data Feeds

Skill Level: Advanced

API Documentation

Skill Level: Advanced

E-Commerce Marketing Asset Library

Skill Level: Easy

Still Unsure?

Already have a website?

Related Articles

Tips for Small Business Saturday

Drive Springtime Sales with 3 Big Social Media Trends

How to Use Hashtags on Social Media to Market Your Product

Utilize Scheduling to Amp Up Your Social Media Strategy

Flexible Collection

Bridal

Mountings

Findings

Stuller Showcase^®

Stuller Showcase^® Integration