Visual enhancements allow for easy website navigation, usability
Lafayette, LA (14 October 2011) – Stuller, Inc. is excited to announce the launch of its newly redesigned ecommerce website – Stuller.com. Featuring more than 200,000 jewelry and jewelry-related items, Stuller.com generates an estimated 30% of the prime manufacturer’s total sales.
“This is the first of many changes coming to the website in 2012,” says Chief Technology Officer, Carol Skarlat. “Our goal is to help customers find what they’re looking for in fewer clicks, making Stuller.com their first choice for ordering product for their stores.”
Along with subtle pops of color and enlarged photography, improvements to the website include:
- · A shop-by-department navigation tool that helps to streamline category browsing.
- · A more prominent search field that allows jewelers to find what they need quickly.
- · Merchandise that can be customized is now more clearly identified.
- · The Locate a Jeweler functionality allows consumers browsing the website to locate their local jewelers to make final purchases.
“With enhancements like larger images, so customers can make better informed buying decisions, and a video mode, where they can get a 180 or 360 degree view of the product, the new Stuller.com reflects more of what our customers want from an ecommerce buying experience,” says Skarlat. “And our showcase mode transforms Stuller.com into a selling tool that each customer can use right on the sales floor. These changes make using either mode in Stuller.com the ‘go to resource’ for improving revenue streams.”
Stuller, Inc. is headquartered in Lafayette, LA and was founded by Matthew Stuller in 1970. The DTC Sightholder provides a wide range of goods and services for jewelry professionals. Stuller’s core product categories include: diamonds, gemstones, jewelry, mountings, findings, bridal jewelry, tools and supplies.