One of the most important aspects of selling is presentation. And with springtime comes new beginnings. Now is the time to create the kind of displays and packaging that will help drive business through the busy seasons.
We make it easy to create those attention-grabbing showcases that will drive traffic and close the sale.
REVAMP YOUR IN-CASE DISPLAY ELEMENTS
LET THERE BE LIGHT
Well-planned lighting is a powerful way to connect customers to the experience. Swap old lighting for high-quality LED lamps to render color more vividly—a crucial selling practice for jewelry displays. A successful retail environment begs for appropriate lighting both overhead and within the case. Customers who see themselves in their best light feel more self-assured and are more likely to purchase the products you work so hard on constructing.
SPOTLIGHT YOUR STONES
Dedicate an area in your case to displaying a few loose gemstones in our Premium Silver Gem Jars (65-2105). This builds visual attraction and allows your customer to view stones in detail and pair them with the perfect mounting. Stones also spark interaction with visitors, opening the opportunity to sell with a story. A skilled gemstone presentation, coupled with an intriguing gemological history lesson, will intensify your customer’s desire to own one and create a memorable, one-of-a-kind experience.
TELL YOUR CUSTOM STORY
You’re always hard at work in your workshop. Take the opportunity to share your customization process in your display cases. Begin with a hand-drawn sketch, followed by a block of wax and an ornately carved wax model. Next, show the cast piece ready to be cut from the tree. Finally, show an unpolished model and a finely buffed piece ready to be set with a few fitting gemstones. This will detail the casting concept to your customers, informing and intriguing them.
HERE ARE 3 BASIC DESIGN PRINCIPLES
FIND BALANCE
Think of a balanced case as having equally distributed visual weight. The simplest way to achieve this is using the rule of three. Product clusters arranged in small groups of three are visually pleasing and easiest for your viewer to take in. While balance doesn’t necessarily mean symmetry, a carefully curated case will express harmony throughout.
SEEK RHYTHM
Where the eyes go, the feet will follow. Rhythmic designs smoothly lead your customers’ eyes where you want them to go. As with music and dancing, visual rhythm uses repeated design elements to create organized movement. Seek variety to achieve a fluent tempo. Don’t forget to add visual pauses to steer onlookers to the main attraction—your jewelry.
ADD EMPHASIS
Remember, cases are three-dimensional spaces. Arrange your product so every facet is easily seen from all angles. Use tiers, pedestals, and risers to achieve height and catch your customer’s attention. Elevate your most popular styles to enhance their exposure and draw focus to featured products. Then, mix in pops of color and texture to bring it all together. Try wrapping old boxes and risers with paper and fabrics of varying texture.
Presentation begins with your showcases, and Stuller has a large line of displays in a variety of styles and shapes. Remember, one good display is priceless in sales. Shop our newest displays on Stuller.com.
