The security and knowledge built from having these products in your shop are invaluable to the success of your business.
Many things help business owners become effective and efficient — such as work ethic, passion, skills, and great products. All of these are important, but above all, knowledge is king. Knowledge produces integrity which is the central part of every business's success.
Here at Stuller, we are fortunate enough to have industry leaders working in every department of our company. Whether in metals and fashion, or gemology and tools, we have experts who spend every day evaluating and ensuring that we carry the most reliable products to allow our customers to be the heroes!
Guy Borenstein and Harold Dupuy, Stuller's leading Gemologists with FGA accreditations, pointed out that one can be a successful businessperson for 30-plus years and still lose his or her integrity due to one bad transaction. Guy and Harold have been at the forefront of the jewelry industry for a long time and share their advice on earning and keeping integrity.
This idea of integrity is extremely important in the jewelry industry. The right way for a business to be successful is to allow its customers to trust in its mission, and the way to do this is by building integrity that is produced through knowledge.
Ensuring that you know what you are selling and properly disclosing it is vital to your business's overall view and value. Your customers would trust you even more if you are not only a successful business but also a partner they can rely on for accuracy and dependability. Purchase of jewelry is a decision based on feeling and not reason, so being the expert gives the extra level of assurance your customer looks for and likewise adds trust to your business.
When it comes to diamonds, it is even more critical. You must ensure you use the proper equipment to do your due diligence when confirming an identity of a stone. With the growing awareness in the industry of lab-grown diamonds and the introduction of new products every day, there has never been a more significant need for accurate, up-to-date equipment to hold onto one's business integrity. One undisclosed lab-grown diamond could easily lead to a non-recoverable reputation loss or even legal actions.
Here, at Stuller Tools, we understand the daily risk you encounter. That is why we carry simple solutions that can make your life easier and protect you from doing the wrong business.
Below are five diamond screening instruments that we offer to make you feel safe about your sale to your customer. Each product, tested and verified by the Stuller Gemological Laboratory team, plays its part in ensuring that you sell what you stated.
Having one screener in your business is a MUST; this is the new industry standard. Having more than one is IDEAL, as they can complement each other. The security and knowledge built from having these products in your shop are invaluable to the success of your business.
So, do yourself a favor and get the most reliable products to allow your customer just one less worry on their big day.
If you are unsure which instrument can work best for you, don't hesitate to contact our Stuller Tools Tech Team at 800-877-7777, ext. 4300. Because, as mentioned, knowledge is power, and our team has it!