Take control of the custom jewelry process with the right strategy and tools.
Custom jewelry is more popular than ever, and customers are seeking one-of-a-kind designs that reflect their unique stories. In fact, the customized jewelry market is expected to grow in value from its current standing of $31.8 billion USD to $76.12 billion USD by the year 2030 according to Research and Markets — a leader in market research for more than 800 industries.
As demand grows, many jewelers face a critical decision: should they expand their in-house custom manufacturing capabilities?
Bringing more of the process under one roof provides greater creative control, faster turnaround times, and a more personalized customer experience. But how do you know if it’s the right move for your business?
Is It Time to Expand Your In-House Custom Jewelry Manufacturing?
Not every jewelry business is ready to take on each step of the custom design process. However, if you find yourself facing these common challenges, it might be time to consider investing in your own manufacturing capabilities.
- Do you need greater control over the custom design process?
If you want more oversight on design adjustments, material choices, and quality assurance, bringing the process in-house allows for hands-on involvement at every step. - Are your customers wanting quick turnarounds?
Speed is key in today’s market. Having the right tools onsite means you can reduce production times and deliver custom pieces faster. - Do you want to offer more customization options?
Whether you’re adjusting a setting, modifying a design, or creating something entirely from scratch, in-house capabilities give you the flexibility to say “yes” to more customer requests. - Are you prepared to invest in long-term business growth?
While setting up an in-house custom manufacturing process requires an initial investment, the long-term benefits — cost savings, efficiency, and brand differentiation — can be invaluable.
Stuller’s CAD/CAM Services
Not ready to make the jump to an in-house process? No worries! Our custom design and manufacturing capabilities through our CAD/CAM Services can make every dream piece a reality.
Benefits of In-House Custom Manufacturing
Taking your custom jewelry manufacturing in-house isn’t just about having control — it also brings a range of advantages that can set your business apart.
- Creative Freedom: Instead of relying on pre-made designs or outsourcing constraints, you can explore endless creative potential.
- Enhanced Customer Experience: You can create a more engaging shopping experience, allowing customers to be a part of the design process.
- Efficiency and Speed: Streamline production timelines to deliver finished pieces faster.
- Long-Term Cost Savings: While the upfront investment can be significant, owning your equipment and handling production internally can cut outsourcing costs over time.
- Stronger Brand Identity: Custom jewelry strengthens your brand, allowing you to establish a signature style and offer exclusive designs customers can’t find elsewhere.
Essential Tools for In-House Custom Jewelry Manufacturing
To successfully produce custom jewelry in-house, you’ll need the right tools and technology. Investing in these innovative and essential solutions can help you create high-quality jewelry.
Jewelry Scanners
Convert existing jewelry, hand-carved models, wax models, or resin models into precise 3D CAD files for further customization. This is often the first step jewelers make to taking their manufacturing process into a digital space
With the eLUXE3D Jewelry Scanner, you can achieve high-resolution scanning, superior accuracy, and versatile capabilities with an easy-to-use interface.
Jewelry Design Software
Programs such as MatrixGold® and CounterSketch® allow you to modify existing designs or create entirely new ones with accuracy and ease. These products by Gemvision, a Stuller Company, give you design options that bring customization within reach for any jeweler.
Not only do we provide this innovative software, but we also offer training on both MatrixGold and CounterSketch with a variety of levels to fit your design experience. Click here to learn more about Stuller training.
3D Printers
3D printers are bringing custom manufacturing to a new age with capabilities never experienced before. Print detailed models and prototypes for customer approval or for use in the casting process.
The Asiga® ULTRA 3D Printer can do so with enhanced design flexibility, speed and efficiency, rapid prototyping, and consistent precision.
Casting Equipment
While casting equipment might be the most significant investment in the custom manufacturing process, the payoff comes back in dividends. Bringing your own designs to life in-house through casting expands your capabilities and independence as a business.
When you invest in the
Take the Leap
Expanding your in-house custom manufacturing capabilities is a game-changer for jewelers looking to grow their business, enhance customer satisfaction, and unlock new creative potential. With the right strategy and tools, you can take control of the custom design process and create stunning, one-of-a-kind pieces that set your brand apart.
Need to talk to an expert as you explore your future with custom jewelry manufacturing? Stuller’s Tools Tech Team is ready to answer any question and guide you in this journey. Call our team at 800-877-7777, ext. 4300.